For a non-profit organization the world of social media is a great asset. Most non-profit organizations need to save on overhead costs and advertising costs and they rely heavily on word of mouth support. Getting the word out about a cause or an organization is the key to success and social media is the way to do it.
It is not enough to just have a Facebook page or Twitter about your non-profit organization. Collecting MySpace friends and contacts is not necessarily going to get the dollars rolling in for your company. You need donors. That is the whole point. You also need support, not just a friends list but those that will show up at events and participate or help out. Social media provides the platform in which you can spread the word easily for little to no money at all. Everyone loves free advertising.
Here are a few helpful hints to get you going:
1.Find experts – you need professional experts to help you manage how to go about your social media campaigns. This is not something that can just be done haphazardly. You need a strategy and it needs to be thought out in detail. Get the help you need from a company such as Social Empire Media Marketing.
2.Choose your resources – you and your team of experts should choose wisely among the available social media platforms. You want to aim for your target group and an expert can help you know where to find those and tap into them as a support system.
3.Make a group, not just an individual site – we all know that individuals can have a Facebook page but did you know that groups have pages there too? And that many individuals become “fans” of those groups? This is a great tool for networking with like causes as well as informing your friends and donors as to what is new in your organization and what events are being held. Don’t just reach out to your friends, reach out to companies that are on social networking. It is good PR for them to at least appear involved in a cause and it will lend credibility to your cause to have them listed as “fans” or “followers”.
4.Manage it – this is also where you may want some experts. Some groups will spread like wild fire and can get a little hectic. Comments get posted and you can’t always control the content before it gets posted. On blogs it is great because most allow you to set settings where you have to approve comments but on Facebook or MySpace this is not the case. You need some vigilant watching so that your organization’s social media presence truly reflects your cause and the image you want to reflect. You will also need a person to keep on top of friend requests and other contacts.
5.Intrigue your guests – Use your best catchy headlines or updates. Put up 3D animations or Flash animations. Make it something that people will want to share with others. These are the things that go “viral” on the internet and that is what will help you bring in support. Use all the visual and creative forces you can. You definitely want the first things you put up to have a “WOW” factor. You want people to keep coming back to see what you will come up with next. You want to create “buzz”.
6.Imitators – do your homework and see if anyone is already posing as the root of your organization. Be prepared to know how to handle this hurdle. Experts are very useful in this area.
7.Update – keep it current, fresh and fun. This is what will keep your supporters engaged.
8.Call people to action – hold events, have campaigns and drives that get people doing something to support a cause. We all love to be involved in something that makes us feel good. Provide a lot of these activities and post about them a lot to spread the word and the details!
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